![]() By translating the copy into local languages, the hotel ensured it was represented accurately to travel shoppers. ![]() #EFFIE HOTEL WINDOWS#This included activating all travel windows and creating localized ad copy. One of our trusted advisors helped Amber Hotel Jeju formulate a strategy that would drive demand and help it stand apart from the competition. To turn this around, and capitalize on the peak season of August and September, the property partnered with Media Solutions. ![]() Due to a spike in COVID-19 cases, the recently renovated hotel wasn’t attracting as many travelers as hoped. Amber Hotel Jeju, Jeju City, South KoreaĪnother hotel to leverage localized ad copy was Amber Hotel Jeju in South Korea. #EFFIE HOTEL FULL#For more information, read the full story here. The result was increased room night demand, click-through-rates, and market share. In addition, they promoted the hotel’s commitment to hygiene, and also employed localized ad copy to further engage travelers. Leveraging our huge volume of first-party search and booking data to target a different type of traveler, they were able to promote the hotel to those looking for a room at the last minute. Heading into 2021, the hotel worked with its Media Solutions advisor to adjust its approach, choosing to instead focus on domestic travelers and shorter booking windows. With international travel at a halt, however, the hotel knew it needed to reconsider its strategy to increase demand. That’s why before the COVID-19 pandemic, the hotel saw success when it used TravelAds to promote international travel across all booking windows. Famed as the birthplace of Mozart and the location of the events told in The Sound of Music, the destination has always been a favorite stop for international travelers. Next, we’ll turn our attention to Hotel IMLAUER & Bräu, a family-owned hotel located in the alpine city of Salzburg. To learn more about The Burrard’s strategy and results, read the full story here. The result was an increase in room night demand of 90% between the second half of 2020 and the first half of 2021. The strategy included targeting domestic travelers searching for hotels at the last minute, as well as presenting shoppers with custom ad copy. The property’s management worked with an Expedia Group Media Solutions trusted advisor to develop a strategy in response to the shifting travel behavior we’ve seen since 2020. That’s why The Burrard turned to TravelAds, hoping to take advantage of our built-in targeting tools to reach the right travel shoppers. ![]() This property was converted from an old motor inn but, despite its uniqueness, it struggled to stand out from the competition of global hotel chains – especially in such a bustling city where travelers have so many options to choose from. The first hotel we highlight is The Burrard, a boutique hotel located in Vancouver, British Colombia. In this post, we’ll recap a few success stories from the past year, featuring hotels that leveraged TravelAds Sponsored Listings to reach travelers during this challenging time. For most of 2021, however-as travel restrictions and requirements remained unpredictable-many hotels looked for ways to increase visibility and fill empty rooms. While we’re not out of the woods yet, we see positive signs that traveler optimism is continuing to grow, which we discuss in detail in the Q3 2021 Travel Recovery Trend Report. In many ways, 2021 was a year of hope: for vaccines, for the pandemic to reach an end, for travel to rebound so that we could safely see the world again. TravelAds Help Hotels Thrive During Year of Recoveryīy Amanda Holdbrook, Senior Manager, Product Marketing at Expedia Group Media Solutions ![]()
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